Capatus Research

Capatus has an experienced team of marketing research consultants, dedicated to providing customized qualitative and qualitative research solutions leading to the provision of insightful and actionable research recommendations.

For more than a decade, our team has worked with clients to turn ideas and insights into actions. Tomorrow. Delivered Together.

Are you ready to make better informed business decisions? Capatus has an experienced team of marketing research consultants, dedicated to providing customized qualitative and qualitative research solutions leading to the provision of insightful and actionable research recommendations.

We provide the fresh thinking and deep insight to help you make better informed business decisions. We specialize in conducting quantitative and qualitative market research among staff, leadership, talent community, consumers and their influencers (ie, thought leaders, executives).

Qualitative research solutions:

  • branding and messaging testing
  • evaluation of EVP claims
  • development recommendations
  • market opportunity analysis
  • “landscape studies”; recruitment/hiring algorithm reviews
  • competitive assessments
  • recruitment aid and collateral testing
  • sales aid testing
  • advertising concept testing
  • thought leader interviews
  • customer satisfaction and motivation studies
  • perception studies
  • satisfaction & engagement studies

Quantitative research solutions:

  • internet-based/web-based surveys
  • salary and compensation surveys
  • customer satisfaction surveys
  • tracking surveys
  • talent mobility studies
  • employee engagement surveys
  • employee motivation surveys

Intelligence research efforts: 

  • perception studies
  • salary and compensation surveys
  • talent mobility research
  • market structure research
  • M&A research
  • location research

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