THE BRAND INSTITUTE

AT CAPATUS

 BRAND PRACTICE 

EMPLOYER BRAND, EVP, & Marketing
Stand Out or Blend In. The Choice is Clear

Landing top talent means making your organization a place candidates want to join. We work to do just that, dedicating a team of globally experienced strategists, storytellers, designers and more to ensure that you have a compelling message to market.

Our team helps you to meet your talent needs through:

  • Research and Insight Generation
  • Employer Branding and Employee Value Propositions (EVP)
  • Attraction and Recruitment Marketing
  • Candidate Experience and Employee Engagement

EVP

In a very competitive talent market, ensuring your company can differentiate itself from competitors and really stand out from the crowd is critical for both attracting, engaging and retaining key talent. Your EVP (Employee Value Proposition) describes the characteristics and appeal of working for your organization. It clearly defines the benefits and ways of working your brand offers offer in return for employees’ contribution and performance.
Research shows that formal EVP programs can:
  • Increase your ability to attract and retain critical-skill employees
  • Increase the organizations financial performance above that of their peers
  • Increase the level of employee engagement
  • Increase the likelihood that employees will recommend their organization as a place to work.
Do you struggle to appeal to top candidates in your key market segments? Do you find it hard to articulate what’s unique about your organization? Do your employees suggest that you are failing to deliver your recruitment promise? Are you trying, but failing, to improve employee engagement? If you answered yes to any of these give us a call.
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