Employee Motivation

Employee Motivation

EMPLOYEE MOTIVATION THE CHALLENGE A disparity between the way we think about employee motivation and the way it really works. Frederick Herzberg’s research on employee motivation in the 1950s and 1960s highlighted a disparity between the way we think about motivation...
Predictive Analytics

Predictive Analytics

PREDICTIVE ANALYTICS THE CHALLENGE Much as HR consultants might like to think in terms of qualitative data and the soft human touch, the need for predictive analytics applies as much to HR as to any other field. THE JOURNEY So how is this approach applied, and what...
Downstream Marketing Strategy

Downstream Marketing Strategy

DOWNSTREAM MARKETING STRATEGY  THE CHALLENGE Political, societal and technological change is rapidly re-shaping the talent landscape. The omnipresent candidate is only ever two clicks away. The real challenge is no longer in the identification of talent, rather the...
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